Is Virat Kohli signing up as brand ambassador for Puma?

Latest News : Indian cricket captain Virat Kohli may tie up with sportswear brand Puma following the end of his three-year endorsement deal with rival Adidas.

India's Captain Virat  Kohli  addressing a press conference

Kohli and Adidas parted ways amicably in November 2016 and highly placed sources say the cricketer has been on the lookout for a sportswear sponsorship since then.

As things stand, Virat Kohli has 16 brands in his endorsement portfolio, including bat sponsor MRF. A potential sportswear deal then with Kohli will include one which involves other parts of his kit, namely his shoes, pads and gloves. Even then, Kohli is unlikely to go below the Rs 10 crore a year that Adidas paid him for three years.

A mail sent to Puma India elicited no response till the time of going to press. Kohli’s manager Bunty Sajdeh, who is chief executive officer of Cornerstone Sports and Entertainment, said the news was speculative and there was no truth in it.

While Puma has had a brand endorser in cricketer Yuvraj Singh since November 2011, the last few months has not seen much activity from the two. Apart from wearing Puma shoes, pads and gloves, the brand features on Singh’s bat, considered the most prized asset in a sportswear deal. Read Full Story >>>


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