Nike beats Adidas 2-0 in Euro 2016 finals

Nike beats Adidas 2-0 in Euro 2016 finals

1468086284-3838

For the first time in three decades of modern sports sponsorship, Adidas won’t have a team playing in the European Championship final. Even worse: when host France and Portugalmeet on Sunday in Paris, everyone will be wearing jerseys emblazoned with Nike and its ubiquitous swoosh.

The two have battled in the $5 billion global soccer market since the 1990s. And nothing is more attractive to them as top national and club team jerseys Read More

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s