Volkswagen launches Ameo in sedan segment

German carmaker Volkswagen made its entry into the compact sedan segment on Sunday with the Ameo, sparking a possible price battle with the segment leader, Maruti Suzuki’s Dzire.

At an ex-showroom, Thane, price of Rs 5.14 lakh, theAmeo is cheaper than the Dzire priced at Rs 5.52 lakh. This is the first all-new model launch by Volkswagen in India after several years, after a struggle to go beyond its Polo and Vento models.

It will be available in showrooms from next month. In the sub-four metre sedan segment, the Dzire has 55 per cent market share. The Volkswagen sedan will also be competing against the Hyundai Xcent, Honda Amaze and Tata Zest..

Michael Mayer, director, Volkswagen Passenger Cars India said, “Today is a very special day for Volkswagen in India as we introduce our first ever made-for-India carline Volkswagen Ameo. Through the Ameo we are confident of cementing Volkswagen’s string presence in the compact segment and further expand Volkswagen India family.”

The German car brand, which has promised to recall 198,000 cars in India from next month to fix emission-related software flaws on diesel models, will launch theAmeo only with a petrol engine for now.

A diesel version will debut during the festive period later this year. The Ameo diesel will feature the same 1.5-litre engine which is part of the massive recall announced by the company. Ameo will be available across showrooms starting next month.

The petrol variant of the Ameo comes with a 1.2 litre, 74 bhp engine, which is not the most powerful of the lot. The same engine in seen on the Polo and Vento. (Read More)

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